date:Dec 29, 2012
ves thought their best chance lay in chicken, the lower-fat protein that Americans were choosing instead, and the company plunged into intense product research, even hiring a European chef who had cooked for the Queen of England to contribute ideas. Test customers spurned one attempt, an experimental chicken pot-pie; the next idea, bone-in fried chicken, veered too close to the existing menu at rival KFC.
McDonalds founder Ray Kroc ordered the chef, Rene Arend, to work on yet another productdee