date:Dec 29, 2012
in The Omnivores Dilemma, Fast Food Nation, and Behind the Arches, a 1986 chronicle of McDonalds that the corporation cooperated with (and sent me, when I asked them for comment). The origin story goes like this: McDonalds began with burgers, of course. But in 1977, the federal governments first-ever dietary guidelines urged Americans to eat less fat, and especially less red meat.
Burger sales dropped, and McDonalds began looking for an alternative that would keep customers loyal. Its executi