date:Dec 29, 2012
onsumers saying they have increased their consumption of poultry in the last year. Rates have also increased among young adults, reaching 43 percent, compared to the 36 percent of senior consumers.
Ethnic consumers are a driving force behind the poultry market, with 73 percent of Asians or Pacific Islander consumers and 72 percent of Hispanic and African-American consumers cooking chicken at home, as apposed to the 62 percent of White consumers.