Roche Bros. local seafood campaign thrives
date:Dec 29, 2012
says Foley Ramsden.

Roche Bros. promotes Sea Trace in its stores with a sustainability video for seafood staff and a consumer brochure that shows how each species was caught and processed.

Foley Fish provides a recipe of the week featuring different underutilized species on the sustainability stand in Roches stores. We try to push those items that people arent familiar with, such as redfish and hake, says Ackles. Foley Ramsden demos local seafood at Roche store openings and at other events.
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