Roche Bros. local seafood campaign thrives
date:Dec 29, 2012
cal seafood is important to its shoppers.

Our competitors are focused more on price versus quality and local, which has given us a nice little niche in the market, says Arthur Ackles, director of deli and seafood for Roche Bros., which typically gets haddock, cod, Acadian redfish, sole, monkfish, oysters, scallops and other species from day-boats.

The local customer is hungry for fish harvested here. Most of Roches competitors have gone to overseas supplies to keep costs steady, says Laura Fo
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