date:Dec 29, 2012
The seafood traceability program that Roche Bros. launched this fall gives the 18-store retailer an important point of differentiation in the competitive New England grocery market. The Wellesley Hills, Mass., company partnered with Boston seafood processor Foley Fish on a fully traceable, local fish campaign. With Sea Trace, Roche shoppers can scan QR codes for selected species to see the fishing vessel and the location and method of harvest.
The new system drives home the point that buying lo