date:Dec 29, 2012
s out of our products,Hillshire CEO Sean Connolly was quoted as saying. Now we've gota healthy balance between innovation and growth as well as theneed to always be efficient in our operations.
Having set a goal of new products comprising 13 to 15% of salesby 2015, Hillshire plans to increase investment in marketing,advertising and promotions by five percent, compared to thepresent 3.5%, by 2015. The company focuses on meat-centric foodproducts and foodservice operations and offers several cons