date:Dec 28, 2012
(Spain in this case) is the most important factor for consumers when buying fish. The statistical analyses outline that the relative importance of the country of origin stands at 42.96 per cent, whereas the other three variables are less than half: 20.58 per cent for storage conditions, 19.13 per cent for price and 18.01 per cent for whether the fish is wild or farm-raised.
Published in this month's 'Food Quality and Preference' journal, the study suggests that preference for national fish cou