date:Dec 28, 2012
r of France Filire Pche, which launched the brand in September this year. It is a brand for fresh fish sold on supermarket counters and fishmongers stalls, which tells consumers that it was caught by a French ship. So far more than 100 fishmongers have signed up to the scheme.
The label is third party accredited and there are quality and freshness obligations for vessels and traceability requirements for fishmongers, said Fischer. Our aim is to support the entire sector and bring the variety