Do national brands work?
date:Dec 28, 2012
ecide, informed Stphane Vrignaud of the NOAA Fisheries Service. www.fishwatch.gov provides a host of information about fishing methods and stock status.

Norway has its own Norge logo which buyers and consumers identity with a set of implicated values including quality and sustainability. Norge brand recognition is very high and has become well respected, explained Johan Kvalheim of the Norwegian Seafood Council.

The new French seafood label Pavillon France, was introduced by Marion Fische
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