date:Dec 28, 2012
ial pacesetter, will increasingly make shopping not only easier for con-sumers, but create lucrative opportunities to engage with them.
QR codes are being used on two levels: firstly, on print advertisements, where upon scanning a code using a QR decoder the consumer is directly linked to the product, a coupon or loyalty offer or some other form of exclusive content; secondly, on product packaging to provide details on such things as provenance as well as preparation techniques.
However, ther