Mobile technology starts to ring change in European stores
date:Dec 28, 2012
nley-Whittingstall]. As a result, many consumers now seek standards that will give them confidence in their purchase.

We wont stop talking about price, but we will look to get the balance right between price and value, especially with consumers knowledge of fishing practices increasing.

David Mainon, senior technical manager of meat, fish and poultry with Asda, also sees a lot of potential in QR codes, although the Walmart subsidiary is yet to launch any consumer-facing initiatives.

QR codes
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