date:Dec 28, 2012
eeds to attach itself to fish.
As well as health, sustainability is a value of seafood that could be better communicated in the retail environment and QR codes would seem to be an ideal platform to communicate these positive messages to shoppers.
Consumers care where their food comes from, says Spiro. Fish is an area where many consumers are becoming aware of sourcing and sustainability issues, thanks to the considerable influence exerted by celebrity chefs like Jamie [Oliver] and Hugh [Fear