Mobile technology starts to ring change in European stores
date:Dec 28, 2012
Quick Response (QR) codes have been around for nearly 20 years, invented in Japan by a Toyota subsidiary to quickly track vehicle components during the manufacturing process. Today, in line with the huge popularity of smartphones and tablets with code-scanning applications, its supermarkets that are the most excited by what the two-dimensional black and white barcodes can do for business.

The general perception among European retailers is that new mobile technologies, with QR codes as the init
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