date:Dec 27, 2012
disorders, he added.
Among 82 per cent of the teenage respondents admitted that they opted for energy drinks during exercise for extra energy, 61 per cent for better hydration and 40 per cent as they prefer the taste. The consumption levels and situations in which people are consuming these energy drinks are worrisome, Rao added.
The Indian market for energy drinks has grown exponentially in the last decade. The primary targets of the industrys marketing campaigns are young adults. As a result