date:Dec 27, 2012
survey on the increasing demand of energy drinks among youngsters was conducted in November 2012. The use of energy drinks increased with age, especially in boys, with almost 55 per cent of twelfth-graders consuming energy drinks to boost their game. Energy drinks have observed a growth of 45 per cent in Mumbai, 42 per cent in Bangalore and 40 per cent in Delhi in the past few months.
It revealed that the target buyers for energy drinks continue to be the young and working Indian population.
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