date:Dec 27, 2012
e competition. It does not appear to be losing business to the competition either. The main challenges McDonalds and the other brands face are bringing in customers as consumers become more health conscious, and a challenging economy.
Each of the major brands has turned both to value menus and more premium products to meet these challenges. Additionally, these brands are seeing more competition from fast casual restaurants such as Panera and Chipotle, which offer higher-quality food for a littl