date:Dec 26, 2012
d to 48 major food and beverage marketers.
Other key findings on how much companies spent and the types of marketing activities they used to reach children and teens include:
Heavily integrated marketing campaigns, combining traditional media, Internet, digital marketing, packaging, and other marketing techniques, continue to be the hallmark of food marketing directed at children.
Cross-promotions linking foods with popular childrens movies and TV characters across all these marketing techn