Food cos. boost spending to market to kids in new media by 50%, says FTC
date:Dec 26, 2012
e 2009 many food companies have continued to improve the nutritional profile of their foods by reformulating existing products and introducing new ones. In July 2011, the Childrens Food and Beverage Advertising Initiative (CFBAI) whose member companies accounted for nearly 90 percent of advertising spending on foods marketed to children in 2009 announced standardized nutrition criteria that will take effect at the end of 2013.

While the report states that, as a general matter, the CFBAI unifo
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