date:Dec 26, 2012
this was not the basis of the complaint in the latest episode investigating McDonalds.
In this particular instance, McDonalds was said to have contravened the laws under the Spam Act 2003.
The Spam Act deals with e-marketing.
McDonalds Send to Friends emails (which promoted games and activities) were sent to friends of users without ensuring the friends had given their consent. Most importantly, the messages also did not have an Unsubscribe facility, as required by the Spam Act.
ACMA Chairm