date:Dec 26, 2012
The Australian Communications and Media Authority (ACMA) has issued a formal warning to McDonalds in relation to its Send to Friends e-marketing campaign for McDonalds Happy Meals.
Various food companies in Australia have been criticised in the past year by consumer groups for targeting children in their marketing (see recent Australian Food News reports such as criticism of Kelloggs, criticism of junior sport promotion, and parental concerns about so-called pester power at supermarkets).
Yet