Britannia launches Masala Chaas containing jeera, curry leaves, ginger
date:Dec 24, 2012
nnia's foray into FB outlets, which account for a significant part of Indians' out of home consumption.

Speaking at the launch, Ashok Namboodiri, head, dairy business, Britannia Industries Ltd, said, Chaas has been an integral part of Indias cuisine, no meal is complete without a glass of buttermilk. Packaged chaas has emerged as a fast-growing category driven by convenience, consistent taste and new age lifestyle.

There is a strong preference and shift seen towards usage of convenient, ready
2/3 next page prev page home page last page
go back |  refresh |  WAP home |  Web page version  | login
07/17 15:21