date:Dec 24, 2012
Britannia Industries Ltd., one of Indias most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched Masala Chaas a milk-based beverage spiced with jeera, curry leaves and ginger.
It will initially be available at all leading modern trade outlets across major Indian cities.
Packed in a 150ml bottle priced at Rs 15, it will have a shelf life of four months before opening and can be stored in an ambient environment. The launch marks Brita