date:Dec 24, 2012
for Kampffmeyer Food Innovation. The results show that naturalness is a decisive buying incentive and that most consumers are willing to pay more for products with a clean label. Almost three-quarters of respondents perceive a close connection between natural and healthy. The study also shows that both ingredients and manufacturing processes are perceived as natural if they are familiar to consumers as part of their everyday lives. Other exciting areas of development include free from ingredient