Simply Nectar md warns against ‘burning money’ to chase Innocent dreams
date:May 30, 2012
acilities to service large-scale retail contracts that they then risked losing.

Burning investors money

There was also the risk of jeopardising the business as a whole due to undue reliance on one large contract, Jaff agreed, as well as margin pressure. Simply Nectar principally supplies high-end UK delis and restaurants, where the margins are better.

Jaff said:Some guys go absolutely crazy burning investors money trying to chase that [Innocent inspired] dream. Losing money year after year,
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