date:Dec 24, 2012
ed, previous iterations required a sizable psychological leap for the consumer to embrace such options. A Bobs bun wrapper also requires a leap of faith, but to a smaller degree, as its visually identical to the normal experience people encounter.
While Bobs only switched its paper wrapping for the length of an ad campaign, the concept bears investigating on a full time basis. Not only would it reduce waste and the energy/costs incurred in trash disposal, a campaign like this would (at this poi