date:Dec 24, 2012
sed on the fact that the burgers were so irresistible, you couldnt even wait to take off the wrapper. That it had positive ecological benefits was a happy by-product. Messaging like this effectively sidesteps green fatigue and opens the door to those who wouldnt normally think of themselves as environmentally conscious.
Something other companies, food focused and otherwise, would do well to take note of and consider emulating.
While this is not the first time edible food packaging has been us