date:Dec 24, 2012
uses rose by only 4 per cent to 50,000. Yes, there are still more tea houses than coffee shops. But the bad news is that their clientele are often elderly, which may not bode well for the future.
Tea houses have targeted higher-end consumers with expensive teas, food and service, but lack differentiation, and there are few successful brands to meet the challenge posed by the rise of the caf chains, says Mintel, which predicts continuing slow growth of tea houses though also the emergence of tea