date:May 30, 2012
tration process.
Molson Coors is keen to tap a US thirst for ready-to-drink (RTD) that it identified as amajor grocery trendwith more than 1,500 new products introduced onto the US market since 2000.
Coors Light Iced T adds a new twist to the trend through its unique combination of refreshing flavour, perfect for consumers seeking the ultimate in refreshment this summer,the firm said.
Worthingtons seasonal varieties
Other innovations include an aluminium pint bottle for Coors Light, Coors Ba