date:Dec 21, 2012
ways, including:
Bringing brands to new categories, as with the launch of Green Giant Veggie Chips
Expanding brands with new product lines such as Totinos Pizzeria Rolls or GoGurt Twisted
Delivering new consumer benefits to a brand, as with Fiber One Protein
Bringing more flavor variety to a successful brand with Honey Nut Cheerios Medley Crunch, Peanut Butter Toast Crunch or Yoplait Greek 100 Tropical Fruit and Lemon flavors.
General Mills products launching in its U.S