date:Dec 21, 2012
yogurt The explosive growth of Greek yogurt in the US has been powered by the Chobani brand, with annual sales of over $1 billion (770m) only four years after launch. Chobanis success comes from many factors one being its natural message. Advertising for Chobani carries the tagline: Nothing but good.
Naturality was the top trend in 2012 and will remain so in 2013, said Julian Mellentin, author of 10 Key Trends in Food, Nutrition Health 2013. Quite simply, its the direction people want to go