date:Dec 21, 2012
ge other Cadbury trademarks over time where this makes sense. This new agreement unlocks exciting growth opportunities in one of our core Power Brand categories.
According the latest data*, the value of the ambient packaged cake market is 1,024M. Premier Foods share of the market is 24.4% , of which Mr Kipling represents 16.3% share. Cadbury has a 7.2% share and Lyons 0.9% share. Premier claimed that Cadbury cakes grew by 4.7% in value over the last 12 months compared with 1.7% for the ambient