date:Dec 21, 2012
r cake and desserts, opening the door to a range of additional growth opportunities.
Renewing the Cadbury cake license through to at least 2017 is an important step as we seek to build on the momentum in our Grocery business, said Premier ceo Michael Clarke.
Cadbury is the fastest growing cake brand in the market and represents more than 60M in annual sale.
Clarke added: We intend to collaborate closely with Cadbury to expand consumer favourites such as Cadbury Mini Roll as well as levera