Wendy’s patient with international investment
date:Dec 20, 2012
onalds, which is much larger than Wendys, the No. 2 U.S. burger chain, gets nearly 70 percent of its earnings from outside the United States, Paul said.

Wendys typically conducts international business through franchising companies that understand their home markets. In Malaysia, Wen Berjayas Leong is planning special menus for festivals during Chinese New Year; Deepavali, the Hindu festival of lights; and Hari Raya, the end of the Ramadan fasting period for Muslims.

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