date:Dec 20, 2012
A fast food chain in Brazil took its marketing campaign a step further recently with edible packaging that invited consumers to bite into the burgers without having to unwrap them.
Playing on their tagline, No d pra controlar, which, loosely translated, suggests their sandwiches are so irresistible you cant control yourself, Bobs burger chain used an edible paper wrapper that allowed consumers to tuck straight into their sandwich and bypass the pesky added step of having to unwrap their meal