date:Dec 20, 2012
With soda frequently blamed for fueling obesity rates, executives at Coca-Cola Co. and PepsiCo Inc. are also convinced that producing better-tasting diet sodas can reverse a steady decline in overall soda consumption that began in 1998. That's despite the growing number of options soft drinks are competing with in the beverage aisle, such as flavored waters, sports drinks and teas.
Larry Young, CEO of Plano, Texas-based Dr Pepper Snapple Group, is confident the new lineup of 10-calories drinks