date:Dec 20, 2012
MarketGate Consulting.
Like many other foods and beverage makers, PepsiCo too has been betting on health and wellness even as it attempts to reduce its dependence on aerated drinks.
But this market won't be easy to crack. Apart from Rasna, Pepsi will have to compete with Cadbury-Kraft, which launched the world's largest powdered beverage brand Tang in India last year. Tang is a billion-dollar global brand, which is right on trend with what consumers opt for -- affordability, taste and refreshi