date:Dec 20, 2012
nology, PepsiCo India.
For PepsiCo, this isn't its first foray in the powder category. It had extended its sports drink Gatorade to powder format in early 2010 by launching Gatorade Sports Mix.
The powder segment is a relatively old format and hasn't kept pace with out-of-home beverages like carbonated soft drinks or juice drinks. Pepsi's new offering appears to be a significant innovation and could change the game in growing the brand as well as the category, said Shripad Nadkarni, director,