date:Dec 20, 2012
picana in India, said Deepika Warrier, executive director, marketing (beverages), PepsiCo India.
While the powder concentrate market is estimated at over Rs 600 crore, Ahmedabad-based Rasna is by far the market leader with an over 80% share; it has been selling the eponymous brand since the last three decades while multinational Cadbury-Kraft's Tang is a distant No 2. I am glad that a multinational player (PepsiCo) is following us. This market is set to grow faster now, said Piruz Khambatta, ch