date:Dec 20, 2012
Beverage and snacks maker PepsiCo is set to roll out flagship juice brand Tropicana in a powder format, pitching it directly against global rival Cadbury-Kraft, which sells Tang, as well as home-grown firm Rasna.
India may be the only market in which one of the world's largest beverage makers is taking Tropicana into the powder concentrate category. The launch will help us drive accessibility, attract more consumers to the packaged juice/ juice-beverages category and expand the franchise of Tro