‘Captains’ and ‘Specialists’ to Continue Buy-And-Build Strategy in Europe’s Frozen Foods Market
date:Dec 19, 2012
for captains is to buy local brands in those countries and segments where they are not yet dominant. Some local and segment-specific brands are still market leaders in selected regions and they should prepare for more competition from the captains.

For specialists, opportunities for expansion exist in markets where the share of private label in frozen foods is still lower than the industry average (37 percent) and private label is expected to pick up in the coming years.

On the other hand, i

07/17 22:29