‘Captains’ and ‘Specialists’ to Continue Buy-And-Build Strategy in Europe’s Frozen Foods Market
date:Dec 19, 2012
private label suppliers to increase the scale of their operations. MA is the key growth strategy in the frozen foods sector and the remaining sizeable local brands are likely to be the next acquisition targets.

Consumption of frozen foods in Europe is being challenged by rising consumer preference for fresh products and is showing little growth. Annual growth in frozen foods markets averaged 1.5 percent between 2006 and 2011 but a number of companies managed higher rates during that period, es
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