date:Dec 19, 2012
slowdown of about 1.9 percent compared to the previous 12 weeks.
The companys equivalent volume share fell to 18.3 percent, down 6.1 percent from its 52-week average of 24.4 percent.
The companys average pricing had a minor drop, while the category as a whole has increased average price by 0.5 percent from the past four weeks compared to the previous 52. The sales growth of Red Bull, Monsters largest competitor, has also decelerated, down to 14.2 percent compared to the 19.7 percent growth ov