date:Dec 19, 2012
presence in America.
The partnership with Atalanta will allow Ferrarelle USA to leverage its growing brand equity in the US beverage and specialty foods market, which has resulted from an integrated marketing strategy begun in July 2011 that has included sponsorships, public relations, sales promotions and active event marketing.
Director of Ferrarelle USA Ron Salerno, who has planned and managed the US brand development, says, Atalanta is the perfect partner for Ferrarelle at this stage of