date:Dec 18, 2012
l pay off with increased sales remains to be seen. In the latest quarter, PepsiCo said its soda volume in North America fell 2%, reflecting the broader decline in soft drink consumption that has plagued the industry since 1998. But the company noted that its share of the market had improved.
For now, Diet Pepsi remains the No. 7 carbonated soft drink with 4.9% of the market, according to Beverage Digest. That's down from 5.3% in 2000. Meanwhile, Diet Coke's share has increased in that time from