date:Dec 18, 2012
5M on a recall of Fruit Shoot products and then, a month later, had to recall its Ballygowan water due to its odour. Commentators suggested the negative publicity associated with this recall would damage Britvic's brand.
To reduce the likelihood of a recall, review your companys supply chain partners, assess their health and safety, risk management and business continuity plans and scrutinise their insurance cover. That will help to ensure youre not left paying costs others may be liable for.