date:Dec 18, 2012
in place. In independent surveys, companies cite loss of reputation as the greatest perceived risk facing their business.
Two-thirds of business leaders believe its harder to recover from reputational failure than it is to build and maintain a reputation. They say it takes, on average, three to four years for a company to recover from reputational damage. Some never recover. But if a crisis is handled well, it may enhance your reputation.
Britvic spent 25M on a recall
In July, Britvic spent 2