date:Dec 18, 2012
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In todays fast-moving social media environment, a product recall and the negative feedback associated with it can go viral within minutes, reaching thousands, if not millions of people around the world. Leading brands use social media platforms such as Facebook to boost their marketing and so can expect the same platforms to be conduits for bad news.
How you control the situation determines your future reputation. So its vital to have a public relations as well as disaster recovery strategy