date:Dec 17, 2012
Functional chocolate bars are one of the booming segments of the rapidly-expanding functional food market. They combine the continuing health and fitness trend with convenience and pleasure. Variants directed towards specific target groups offer considerable value-added potential.
Only a few years ago, functional bars were still directed chiefly towards athletes. But they have since become a segment in their own right and serve a diversity of target groups. However, the focus is still on active