date:Dec 17, 2012
in saleable product at 15 per cent due to better storage, handling, less pest or disease attack right through delivery to customer.
Also an increase in overall price realisation of 10 per cent due to better quality of produce; increase in price for premium segmentation possible (the top 10 per cent of produce fetches a price 25 per cent higher than the normal price). It was also estimated that annual benefit for the state would be Rs 6,000 crore annually.